Fixed Operations Executive | Multi-Rooftop Enterprise Leadership | Open to Relocation
20+ years of fixed and variable ops P&L ownership across Honda, Nissan, GM, and multi-brand groups. Available for group-level Fixed Ops Director and VP of Fixed Operations roles. Open to relocation.
Grew fixed gross from $425K to $1M+ monthly over 18 months at Wesley Chapel Nissan. ELR $165 to $277 at Land Rover Tampa. RO count +300/month. Absorption rate mid-50s to 90%+ at Wesley Chapel Nissan. Net-to-gross 30%-40% consistently across multiple stores.
Doubled total store sales from $25M to $50M as General Manager of a Honda Dealership. Full P&L across sales, service, F&I, and leadership development. Won Presidents Award for overall operational excellence.
Took a Nissan store from sub-100 units per month to over 250 in under 6 months. 4x sales volume in just over a year at a GMC store.
5.5% net-to-sales, back-to-back Nissan Award of Excellence, record used car volume, record fixed ops profit - all as General Manager of the same store.
I've run the store from every seat - sales, service, F&I, and the corner office. That range shapes how I lead. I don't treat variable and fixed as competing departments. I treat them as one operation with two engines, both accountable to the same standard.
The stores I've led have doubled revenue, broken group records, won manufacturer awards, and built leadership benches that held after I left. Not because I chase numbers - because I install the systems, standards, and cadence that make numbers inevitable.
Connects variable, fixed, F&I, and finance into one operating rhythm with clear standards and shared accountability.
Installs the cadence, process discipline, scoreboards, and leadership habits that make performance repeatable.
Builds benches that hold by raising expectations, coaching decision quality, and creating a culture of ownership.
Full-store volume growth, disciplined desking, F&I coordination, inventory strategy, and gross-per-unit standards under pressure most stores collapse under.
Record-setting service departments across financial performance, technician productivity, advisor development, and customer retention.
GM-level ownership across sales, service, F&I, and finance. Aligned variable and fixed operations under one accountability cadence.
Former national performance coach with Chris Collins Inc., teaching Locus of Control, Axiom of Compromise, and Executive Leadership. Delivered on-site training and workshops at 50+ dealerships nationwide. Keynote presenter to an audience of 200+ dealership leaders in Los Angeles.
Strong stores are built daily: clear expectations, clean process, honest coaching, and leaders who stay close enough to know what is really happening. I align sales, service, F&I, and management around one standard so the store runs as one operation, not a collection of departments making excuses.
Culture matters. But culture without standards becomes chaos. The best teams know they are supported and challenged.
Accountability is not micromanagement. It is leadership clarity. Strong teams need clear expectations and consistent follow-through.
Service advisors are one of the biggest leverage points in fixed operations. I coach confidence, communication, and process discipline — the daily habits that shape how the store runs.
Consistency is the byproduct of daily discipline: strong meetings, clear goals, clean processes, trained people, and leaders who stay engaged.
Started in the trenches. Technician certified. Progressed through F&I, Finance Director, and Sales Manager roles across multiple stores. Built full-store fluency by working every seat.
General Sales Manager, then General Manager. Led stores through volume turnarounds and record-setting sales performance. Full P&L accountability.
Fixed Operations Director at GMC North — Cavender Auto Group's largest volume store. Appointed while awaiting an open GM seat within the group. NCM Executive Leadership Academy, Top of Class.
#1 Ranked National Performance Coach at Chris Collins Inc. — the automotive industry's leading fixed ops coaching organization. Coached fixed ops leaders at 50+ franchise dealerships. Full-store General Manager. Keynote presenter to 200+ dealer leaders.
Sam is a 25-year automotive operator who has run variable ops, fixed ops, and finance departments at franchise dealerships across the country. He built his reputation on one principle: you don't rise to pressure - you default to what you've trained.
Roles include General Manager, General Sales Manager, Fixed Operations Director, Finance Director, and national performance coach. Franchise experience across GM, Honda, Nissan, Buick GMC, Ford, and multi-brand groups.
Awards won at stores he's led include the Honda President's Award, 10x Nissan Awards of Excellence, GM Mark of Excellence, and 3x Nissan Global Top 50 recognition. NCM Executive Leadership Academy, Top of Class. Harvard CLE. Certified Mental Performance Coach.
He is also the founder of The Axiom Institute - a decision performance advisory serving accountable operators across industries.
You don't rise to pressure - you default to what you've trained.— Sam Griswold
Available now for group-level Fixed Operations Director and VP of Fixed Operations roles. 20+ years across multi-rooftop enterprise leadership, ELR engineering, absorption strategy, and fixed ops P&L ownership. Open to relocation nationwide.
Send a direct message and Sam will follow up.